It's very hard to promote new books with a few ratings, less than 100 reviews, and less than a few thousand sales.
We promote new authors, and we accept books without reviews or rating.
Let's look at the most used types of book promotion:
It sounds great when a promoter tells you that they send out your book to 15,000 readers, doesn't it?
Reputable, effective, long-standing newsletter services such as BookBub are very choosy, and they will only accept books that have at least 30 reviews and 4 or higher rating. Their service is costly, it can go to $300 for one promo, which very few authors can afford.
We tried, we promoted authors for a very small fee:
After a few newsletters to readers about free and bargain books, when we promoted mostly regular price books, the opening rate dropped drastically because readers expected to see only free books. After the fifth newsletter to over 3000 readers, only about 18% opened the mail and 1-2% clicked on a few links.
THE LOUD, flashy PROMOTION
Most promo services give you the false security that your book is well promoted. The promoters are posting books in 600 Facebook groups and tweet 4 times a day about your book. Looks good, doesn't it? Wow, your book is seen by thousands of readers.
These promoters set up automatic tweets and automatic Facebook group posts. Usually, they have a group of people who set up automatic retweets for the posts, so when you see that the tweet about your book is shared and retweeted by a bunch of people, you feel satisfied. The sad truth is that the proudly displayed 5000 followers could be bought with a few dollars. Those are just numbers, the so-called followers will never look at your book posts. The tweet is retweeted automatically by the same people over and over, and over. The book is posted in groups where you're lucky if 1 or 2 people see the post.
THE QUIET, long term PROMOTION
This is the promotion method we prefer and use. Book promotion on well-established websites and blog pages that are promoted with well-placed keywords and page descriptions. We add author bios & books with links to our permanent blog and website pages where returning visitors and those who search books with keywords can see them any time.
Authors like to see immediate results that their books are promoted, and they get the result with the loud, flashy promotion methods. However, this gives them only false security and a false picture that their books are promoted.
Our method doesn't give immediate results. Although we share the pages and blog posts on social sites from time to time, we don’t bore our followers half to death by shoving books into their faces ten times a day. The "Boy who cried wolf" fact applies to book promotion well. The louder and more you scream about a book, the less will pay attention after a while.
We focus on promoting the author and book pages to search engines. Every author page and blog post about books are submitted to about 40 search engines with keywords and page description, depending on the genre of the book.
This website is relatively new, however, it is connected to my seasoned author website. There are blog posts and pages that I created years ago and submitted to search engines that still have a few hundred visitors a day. When I look at the website stats I’m amazed at how many people are still reading my blog posts and pages that I even forgot that I wrote.
We cannot promise a high number of sales and immediate proof of our promotion methods, we focus on branding author names and books and ensure that your author page and blog post will be visible to readers for years to come.
~Erika M Szabo
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