Don't Worry You're Not Alone

Choosing a Book

While it's often said not to judge a book by its cover when it comes to making friends, the design of a book's cover matters greatly. In fact, a study conducted by Thriftbooks revealed that 57% of Americans make their book choices based on the cover design.

This shows that cover designs play a crucial role in our reading preferences. Surprisingly, out of those who chose a book solely based on its cover, 96% found that the content largely met their expectations.

However, 80% also admitted to avoiding a book because of its outward appearance. The respondents mentioned various factors contributing to these preconceived notions:
Plain-looking covers (61%)
Unlikable title fonts (56%)
Art that doesn’t match the genre (52%)
Using the movie poster from the book’s film adaptation (49%)

When it comes to creating compelling book covers, people appreciate:
Detailed illustrations (53%)
Images of the story’s setting (53%)
A compelling color palette (50%)
An image of the protagonist (47%)

It's quite intriguing that even with the impact of bestseller lists and social media hype on book selections, the cover of a book still holds considerable weight.
So, if you happen to judge a book by its cover, know that you're not alone!

Take a look at the BOOK COVER DESIGNS we created for authors.